Analytics and Data Mining
Together with the long tail theory, the establishment of highly differentiated customer relationships is one of the prominent drivers in the field of analytics. The underlying data for this is often information generated through user behaviour or information available in social networks. "Web analytics", "advanced analytics" or "predictive analytics" have already made firm names for themselves.In-depth analytical observations have long been the basis for business decisions, and supplemental external data is often used as a data source in addition to the data warehouse. However, the incorporation of such analyses in processes and their automation and adaptation is very much a modern field of endeavour.
In our view, the crucial factor for analytics is good comprehension of the business issues and the existing underlying data and their characteristics. Callista Group consultants provide this expertise, together with the essential knowledge of the available mathematics and algorithms. In the field of analytics and data mining we provide you with support in the following areas:
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Application review for analytics
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Forecasting models, simulation
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Derivation and testing of customer segmentation models
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Learning and self-adapting processes
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Recommendation engines
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Analysis of social networks
Contact:
Dr. Markus Ehrenmann - Associate Partner
ehrenmann@callista-group.com